Richard Nelson

“Selling” transit to “choice” riders

In professional on 2015 February 8 Sunday at 17:30:28

The subject of this post is an obsession with North American transit managers. I’m not so sure it’s wise.

The private Danish transit operator Midttrafik has posted a sequel to their famous (and very amusing) long-form commercial Bussen, called (of course) Bussen 2. (Google Translate tells me that bussen is Danish for ‘bus’.)

I found the sequel’s heavy-handed irony less amusing and more irritating than the first; tho’ the punchline made me chortle.

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